Last Updated and Effective as of: January 25, 2025

This website (https://embadvisory.com, “Website”) is operated by Bohbot LLC d/b/a EMB Advisory (“Company”, “we”, “our”, or “us”). We are committed to protecting and respecting your privacy. This Privacy Policy describes how we will collect and use your information both from your use of the Website and through any services that we may provide to you and the rights you have in relation to your information.

We may collect information from you about your preferences through your use of the Website when you request information from us or engage with our services. Further, we automatically collect information from users of the Website for analytics purposes.

References in this Privacy Policy to “your information” are also to personal information and data that you provide to us. We are the data controller of any information provided via our Website and in the course of our relationship with you.

By using any of our services, including the Website, and by providing us with any personal information, you agree to this Privacy Policy and acknowledge the use of your personal information as set out in this Privacy Policy. Please do not further browse our Website or send us any personal information if you do not want that information to be used in this way.

Our Website is provided from the United States and all servers that make it available reside in the United States. You understand that data stored in the United States may be subject to lawful requests by the courts or law enforcement authorities in the United States. The Website is intended for users situated in the United States only. We do not currently offer goods and services to the European Economic Area, Switzerland, or the United Kingdom.

If you have questions, you can always contact us using the information in the section below titled Contact.

Information We Collect and How We Collect It

We may ask for and collect from you personally identifiable and other information, including personal data, at certain points via our Website and in the course of your relationship and interactions with us. Depending on the information and/or services you request, you may be asked to provide your name, email address and other information including identification documents.

In addition to the information you knowingly provide, we collect the domain names and IP addresses of Website visitors, along with usage statistics (e.g., types of web browsers and operating systems used) and browsing history. This data is used to promote our services. For such purpose, we may combine this information with the personally identifiable and other information we collect. We use cookies (small files that remember a user’s electronic device) and other tracking technologies to help improve our Website, and improve our services to you, in a variety of different ways. If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at http://www.allaboutcookies.org. By deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our Website or some of its functionality may be affected. Please see our Cookie Policy for more information about our use of cookies on the Website.

We also collect other information that you directly provide us, including marketing and communications data (e.g., your preferences in receiving marketing from us) and information in the contents of any messages you send us.

How We Use Your Information

We are committed to protecting and respecting your privacy and will only use your personal information:

• To contact you about and provide you with our services;

• To market our services and deliver content and product and service offerings relevant to your interests;

• To process and respond to your direct inquiries and manage our relationship with you;

• For internal research; for technological development and demonstration; and to improve, upgrade, or enhance our Website;

• To respond to law enforcement requests and as required by applicable law, court order, legal process, or governmental regulation;

• To help maintain the safety, security, and integrity of our Website, databases and other technology assets, and business;

• For detecting security incidents; protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for that activity;

• To investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for the Website;

• In connection with the sale, merger, change of control or a bankruptcy proceeding of the Company or the division responsible for the services with which your information is associated; and

• For other legitimate business purposes.

We reserve the right to use and disclose information that is not Personal Information in any manner permitted by law except as otherwise provided in this Privacy Policy. Additionally, we may permit our vendors and subcontractors to access your Personal Information, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.

The purposes for which we retain your Personal Information vary, and will be determined by various criteria, including (but not limited to) our need to retain the data: for a continued business purpose; to comply with laws or regulations; or to defend against legal claims.

Transferring Information When There is a Change to Our Business

If in the future we re-organize or transfer all or part of our business we may need to transfer your information to new EMB Advisory entities or to third parties through which the business of EMB Advisory will be carried out, on the basis of our legitimate interest to develop and restructure our business.

Security

We are committed to protecting your personal information against loss, misuse, and alteration. Personal information is maintained on our servers or those of our vendors, and is accessible by authorized employees, independent contractors, representatives, and agents as necessary for the purposes described in this Privacy Policy. We use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of your Personal Information. However, no method of safeguarding information is completely secure, and we cannot guarantee that our safeguards will be effective or sufficient and we make no warranty whatsoever, express or implied, in that regard. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us at contact@embadvisory.com.

Protection for Minors

Our Website is intended for users ages 18 and over. We do not knowingly collect Personal Information from minors. When we become aware that Personal Information (or other information that is protected under applicable law) from a child under 13 has been collected, we will use all reasonable efforts to delete such information from our databases. If you believe we might have any Personal Information from or about a child under 13, please contact us at contact@embadvisory.com.

Opt-Out

We may send you marketing messages via email. If you receive a marketing message from us, you may unsubscribe from future messages in accordance with our standard unsubscribe process (such as by using the unsubscribe link included in an email), or by sending an unsubscribe request to us at contact@embadvisory.com. We will process your request within a reasonable time after receipt. Please note that if you opt out in this manner, certain aspects of our services may no longer be available to you.

Changes to Policy

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time, provided that any such modifications will only be applied prospectively. We encourage you to periodically review the Website for the latest information on our privacy practices. Your continued use of the Website following the posting of any changes to this policy means you accept such changes.

Contact

For questions or concerns relating to privacy, we can be contacted at: contact@embadvisory.com.